Most companies plan "Southeast Asia expansion" as if the region were a single market with a single entry decision. It isn't. Southeast Asia market entry 2026 planning that treats the region as one unit typically discovers, only after budget is already committed, that Singapore's contract law, Indonesia's foreign investment rules, and Vietnam's manufacturing incentives have almost nothing in common — different regulators, different buyer expectations, different timelines to revenue.

The honest answer is: the data doesn't yet support "Meta is dying," but it does support "something changed, and Wall Street noticed." Meta's daily active people (DAP) fell from 3.58 billion in Q4 2025 to 3.56 billion in Q1 2026 — a loss of roughly 20 million users and the company's first-ever sequential decline in this metric. It also missed Wall Street's forecast of 3.62 billion.